David Knight - 22nd Apr 2021

This absorbing slow-burn of a video for New York rapper Homeboy Sandman begins with his phone conversations with various friends, family and associates around the city. Then it reveals that the recipients of those calls have something else in common. And it builds to a climax on a Brooklyn beachfront, and the fulfillment of the theme and title of the song, Monument.

Director Pavel Buryak creates his story with a diverse cast of characters against the gritty backdrop of the city, with a growing sense of mystery that works really well with the metronomic precision of Sandman's rap. Each person possesses a small rock, which they bring with them to the beach. That's when the artist and director take things to the next level.

It's probably been achieved on a small budget, but Buryak's video for Monument is really impressive - well considered and constructed, and leading to a satisfying, thought-provoking 'third act'.

HOMEBOY SANDMAN & PAVEL BURYAK:

"The story of «Monument» is following philosophy, ideas and believing in ourselves, where we are erecting the biggest monument in life. All that remains after a person is a legacy, the most important achievement of the life.

"We see the world where people who surround us every day, who create something small and big and go unnoticed. Each of them believes in something and everyone has a hope. A monument is a result, a tribute to something from the past, unshakable, but with a message to the future."

Credits

DirectorPavel Buryak
ProducerGretta Wilsom
Production CompanyRafesthetic
Executive ProducerPavel Buryak
Production ManagerEdan Ashkenazi
Director of PhotographyAndrea Gavazzi
Focus PullerBryan Bonilla
2nd ACKevin Esnault
2nd ACBen Scofield
Art DirectorGabby Goldberg
EditorPavel Buryak
ColouristParker Jarvie
Grading companyCompany 3
VFXRoman Onufriychuk
LabelMello Music Group
Other creditsJen, Kathryn Leighton, Appolonia Vargas, Mia, Angel Del Villar, Steve Mcmillian, Uriel Winfree, Victoria Del Villar, Fresh, Rico

David Knight - 22nd Apr 2021

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