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Rasharn Powell 'Blunder' by The Reids

Rob Ulitski - 21st Apr 2021

The Reids direct a cyclical promo for Rasharn Powell's Blunder. 

The video builds upon the idea of memories and cycles of thought, by using a perpetually rotating camera which captures Powell's performance and vignettes of a past relationship.

The empty apartment setting is a familiar yet haunting backdrop to the concept, which meditates on what is left after a breakup, and how locations can hold reminders of what once was. 

The use of a wide angle lens and bright spotlight in the narrative snapshots adds a certain theatricality to the video, whilst Powell's powerful yet understated performance visualises the struggle inside his head. 

Rob Ulitski - 21st Apr 2021

Tags

  • Performance
  • R&B
  • Soul
  • Cycle
  • Memory
  • Vignette
  • Spin

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Credits

Production/Creative

Director
The Reids
Producer
The Reids
Executive Producer
Crowns & Owls

Camera

Focus Puller
Fraser Mitchell

Art

Art Director
Liza Radlov

Wardrobe

Hair & Make-up
Zakiyah Shani
Wardrobe
Keyrah

Casting

Casting director
Bardha Krasniqi

Grading

Colourist
Rich Patter

Commission

Commissioner
Crowns & Owls

Other credits

BTS Videography

Armand Da Silva

BTS Imagery

Will Reid

Cast

Mandy Rose & Rasharn Powell

Rob Ulitski - 21st Apr 2021

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