AJ Tracey 'Little More Love' by KC Locke
KC Locke directs another cracker for AJ Tracey, capturing his superstar lifestyle in a hyperreality of aspiration, for Little More Love.
Released to coincide with Tracey's just-released blockbuster second album Flu Game, the video is a glossy, cinematic offering, featuring high-concept vignettes that boast a fantasy lifestyle - from the club to his hotel room at The Shard - and paying homage to iconic films such as Hype Williams' Belly.
It's got all the telltale markers of a KC Locke video - top-notch cinematography, fresh perspectives and dynamic performance - whilst feeling like another smooth step-up in both scope and scale.
These types of projects really allow me to show what I can bring to the table as a director.
"I really enjoyed collaborating with AJ Tracey on the visual launch for his new Flu Game album - bringing the vision to life not only on a music video level but as an entire album campaign,
directing various content pieces all leading up to the big game.
"These types of projects really allow me to show what I can bring to the table as a director and what creative freedom and trust within a team can achieve. The Little More Love video kicks off directly after our first video Anxious, flying through London leading us into a “Belly”-inspired club sequence where AJ pays homage to the great DMX - RIP.
"We then transition to follow AJ on his day-in-a-life experience as a high profile NBA basketball player. The whole video was shot on 35mm film supplied and processed by Kodak which allowed us to give this video a true '90s archive feel.
"The entire video is full of Easter eggs and campaign messaging to really make the world we wanted to create feel real. I really enjoyed working with AJ on his album and can’t wait for what’s next 🙏
"Big shout out to all the team around me - everyone put in so much work to make this one happy and quick turnaround (forever grateful)."
|Executive Producer||Marisa Garner|
|Production Manager||Ella Taylor Palfrey|
|1st AD||Luke Goodrich|
|Director of Photography||Jordaan Buck|
|Focus Puller||Mike Linforth|
|2nd AC||Tanmoye Khan|
|Art Director||Jenny O'Sullivan|
|Grading company||The Mill|
|Director's Representation||Marisa Garner Associates|
KC Locke directs Nafe Smallz and M Huncho under the sea, rather than underwater, in the promo for Flooded.
KC Locke unveils the haunting promo for Pip Millett ft Ghetts' Running.
Meekz takes to the skies in KC Locke's cinematic promo for Respect The Come Up.
KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.
Here are the nominations for the Newcomer music genre categories at the UK Music Video Awards …
Here are the nominations for the international music genre categories at the UK Music Video …
Here are the nominations for the UK music genre categories at the UK Music Video Awards …
Tributes have been pouring in on social media following the tragic news that Luke Biggins, …
Anna Valley, provider of advanced and integrated audio-visual technology to the broadcast, …
LEAP, longstanding partners of the UK Music Video Awards, have announced that they are …