Rob Ulitski - 6th Apr 2021

Brandon Hoeg directs a thought-provoking promo for Chicago natives Sincere Engineer. 

Trapped in an empty house, vocalist Deanna is devoid of all material possessions - aside from her collection of TVs.

Drawn into the screens, she finds herself unable to look away or release her mind from the relentless media cycle. She thinks of her band performing without her and her fear of missing out sinks in.

A feeling of isolation permeates every frame of this concept, whilst DoP Ryan Zeller's use of space and composition creates an unnerving yet familiar vibe. Especially relatable given the repetitive cycle of lockdown and being torn away from the near future we planned, the video is an understated triumph, and a perfect fit to the angsty soundtrack. 

PRO Credits


DirectorBrandon Hoeg
ProducerElaine Tunnat
Director of PhotographyRyan Zeller
Focus PullerAlan Dembek
GafferNick Emmanuele
WardrobeNadya Laska
EditorZoe Kraft
ColouristSam Howells
VFXRyan Zummallen
Other creditsGaffer : Sam DeMio

Rob Ulitski - 6th Apr 2021

Related Content

Latest News