DC X Knucks 'Bobby & Rowdy' by Dir. Lx
Dir. Lx collaborates with long time creative partners DC & Knucks in the impressive promo for Bobby & Rowdy.
The third in a trio of releases for Dir. Lx and DC - following Neighbourhood and Tears Sweat Blood - this video takes to an abandoned underground station, where a high-energy performance section is intercut with an abstract narrative.
Interspersed with black and white portrait vignettes - celebrating Lx's fondness for stills and photography - the promo cleverly pays homage to classic videos in the genre, whilst showing up with a fresh, contemporary aesthetic.
|Production Company||Greatcoat Films|
|Executive Producer||Kareem Adeshina|
|1st AD||Chris Malin|
|Director of Photography||Sam Meyer|
|Focus Puller||Louis Vella|
|2nd AC||Max Smith|
|Art Director||Anthony Hens-man|
|Director's Representation||Las Bandas Be Brave|
|Other credits||Production Trainee: Joshua Agamlong 2nd AD: Toby Barber Runner: Dammy Larry Covid Supervisor: Palma Derzsi Medic: Abi Drone Operator: Drone Capone VHS Cam: Lucero Glow & LX Spark: Craig Campbell|
Alexander Sakutu - aka Dir. Lx - has become one of the most prolific directors working in music videos in the past couple of years.
After working far too hard for very little reward in their convenience store video for 100ms, Dave and Dir. Lx collaborate once more. And this time, they're going global.
In his second video for Smokepurpp, director Lx immerses the rapper in a trippy, VFX-heavy world of glistening silver and high runway speeds.
Dir. Lx channels an ob-doc feel with his latest video for DC, utilizing a lo-fi, multi-format approach to bring out some authentic vignettes and performances from the rapper.
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