Rob Ulitski - 26th Mar 2021

A group of young people attend Rave Rehab, in Dan French's fun-filled promo for Navos. 

The video for Believe Me explores the gap left in our lives by the lack of dancefloor action through lockdown -opening with a hilarious monologue from one of the participants during a group therapy sessio. The video then spirals into surreal classroom setups, VR mini raves and a collective party on the rooftop of the facility. 

Wonderfully executed, the dichotomy of the almost dystopian aesthetic paired with vintage snippets of real nightclubs is nostalgic and yearning, and anchors the concept in our current reality. 

DAN FRENCH:

I felt like it would be a serious shock to the system being dropped into the middle of the crowd right now. 

"This was one of those ideas that came really quickly and I could see how it would play out almost immediately, which I find is usually a good sign. I think with the recent news, the thing on everyone's mind was when are we going to be at a festival in the sun again and that's what we wanted to emulate.

"The idea of having a rehab just came from the fact I felt like it would be a serious shock to the system being dropped into the middle of the crowd right now. It was a really tight turnaround, with us shooting inside of a week after sign off and finishing post just a week later.

"I can thank a great team for managing to pull that off, everyone was really on point. It was nice to do something so fun and uplifting after such a long and tiresome year of lockdown. I think that's the closest I'll come to a party for a little while."

PRO Credits

Credits

DirectorDan French
ProducerPilar Muro
Production CompanyPapaya Films
Executive ProducerPilar Muro
Production ManagerKatie Cooper
1st ADSam Roffey
Director of PhotographyRik Burnell
Focus PullerKai Newton
2nd ACFabio Cachucho
GafferJohn Letsinger
Art DirectorAnna Papa
WardrobeSophia Katyea
HairLouise Hall
Make-upLouise Hall
EditorDan French
ColouristYoomin Lee
Director's RepresentationMarisa Garner Associates
CommissionerLisa Foo
LabelIsland Records
Other creditsProduction Assistant: MATT CRAIG Production Runner: ESTEBAN GAMBA Covid Officer: SAM MINES Camera Trainee: KELLY SMITH Spark: SAM BAKER Spark: ISAAC WHITTINGHAM Desk Op: JARROD O’CONNELL Lighting Trainee: JOEL BREAKWELL Grip: STEVE GILBERT Art Assistant: GRAEME PEACOCK MUA Assistant: KALISHA GOHIL Stylist Assistant: LAURIE TB Featuring:  CIARA ALEXANDER ALEX MEREDITH WILL KELLY LUCAS JONES MATTHEW SCOTT ABIGAIL O’REGAN OLUWATOSIN OMOTOSHO VISHAAL CORPAUL DAVINA DEWRANCE KATRIONA BROWN CHARLES ANGIAMA RIO FREDRIKA

Rob Ulitski - 26th Mar 2021

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