Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Laroie 'Can't Let Go' by MaÏlis

Rob Ulitski - 23rd Mar 2021

MaÏlis directs a spectacular one-shot promo for Laroie's Can't Let Go. 

We see Laroie - real name Gab Godon - enter a stark, clandestine room, where she begins to pick up the beat and flow into abstract choreography. 

Echoing the nostalgia of the dancefloor, she uses the entire room and hidden space in the shadows, to build to an eccentric, pulsating finale. 

The camera circles her movements, acting as a spectator to the magical energy of the piece, before becoming erratic towards the crescendo, suggesting a supernatural element to the concept - which is hinted at further through a striking moment of VFX trickery.

"I wanted to portray the process of a woman freeing herself through movement," explains MaÏlis. "By witnessing the raw balance of her vulnerability and strength, we peer at the core of who she is. Simply, purely."

Rob Ulitski - 23rd Mar 2021

Tags

  • New Director

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Producer
Éric Robillard
Production Company
Stukely

Camera

Director of Photography
Vincent Gonneville
Director of Photography
Ti'brin

Lighting/Grip

Gaffer
Vincent Mcdonald

Wardrobe

Wardrobe
Masha Sitnikova
Hair
Ashley Diabo
Make-up
Ashley Diabo

Grading

Colourist
Martin Gaumond
Colour grade company
Outpost Mtl

Misc

Artist
Gab Godon

Rob Ulitski - 23rd Mar 2021

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video