Rob Ulitski - 18th Mar 2021

Grant I. Worden directs a raw and intimate promo for O.D.D.I.T.Y's The Cycle. 

His debut studio release, Impaired Vision, is presented as a musical journal, and this is the first chapter of that story. 

Visually represented through a speed-ramped transformation - from a good-looking, everyday guy into a man struggling with drug addiction - the video has a clever and authentic concept, which explores the pain, enlightenment and perseverance of the artist's journey. 

"The Cycle is loosely based upon true life events I experienced as a young man," explains O.D.D.I.T.Y. "My father's recent passing opened the door for what is one of the most personal entries in my journal. It is real, in your face, and unapologetically liberating and truthful.

"Welcome to Impaired Vision. This is Chapter 1 ... The Cycle."

Credits

DirectorGrant I. Worden
ProducerMike Bland
Production CompanyBlack Reign Entertainment
Executive ProducerE.m. Lysonge
Production ManagerE.m. Lysonge
1st ADJackson Lowry
Director of PhotographyShauna Kommrusch
Focus PullerDylan Krause
2nd ACLeah Dory
GafferDan Stubbs
Art DirectorMike Wallace
WardrobeMolly Murphy
HairLauren Minder
Make-upLauren Minder
ColouristDan Stubbs
LabelBlack Reign Entertainment

Rob Ulitski - 18th Mar 2021

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