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Baby Queen 'These Drugs' by Homevideo

Rob Ulitski - 3rd Mar 2021

Baby Queen is stuck in a drug-fuelled haze in Homevideo's new promo for These Drugs. 

Through a handful of surreal vignettes, we see the artist enclosed in an interchangeable bathroom set, isolated and alone. 

The vibrant colours and elevated art direction provide a clever dichotomy to the lyrics, whilst Baby Queen's understated performance perfectly reflects the solemn, cyclical themes of the track. 

Packed full of abstract lighting and off-kilter camera movement, DoP Arran Green cleverly gives each vignette its own style and aesthetic, whilst keeping the core structure the same, helping encompass the idea of cycles and repetition. 

Rob Ulitski - 3rd Mar 2021

Tags

  • Surreal
  • Pop
  • Set Build
  • Art Direction
  • Surreal
  • Performance

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Credits

Production/Creative

Director
Homevideo
Producer
Jordi Estapé
Production Company
EM Films
Executive Producer
Jordi Estapé
Production Manager
Jamie Tarr
1st AD

Camera

Director of Photography
Arran Green
Focus Puller
Austin Phillips
2nd AC
Lea Aubigne

Lighting/Grip

Gaffer
Ollie Riches

Art

Art Director
Nicola Bell

Editorial

Editor
Vanessa Reynolds
Editing company
Edit Egg

Grading

Colourist
John Lowe

Commission

Label
Polydor

Rob Ulitski - 3rd Mar 2021

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