Rob Ulitski - 1st Mar 2021

Dano Cerny directs an emotional promo for Sam Fischer and Demi Lovato's What Other People Say, set on a commuter train. 

Lovato and Fischer are passengers on this symbolic train, heading to an unknown destination. Facing up to the turmoil of their lives, reflected also by the other passengers, the video confronts the issues of identity and regret in the song by through its cinematic concept. 

From the cramped interior of the train carriage, the singers find themselves riding on top of the carriages. The concept represents a state of moving past our faults and fears, and building a life based on freedom and optimism instead.

"It was such a pleasure working with [Sam Fischer and Demi Lovato}," says Dano Cerny. "I've been waiting to work with Sam since his first single. I'm grateful we got to link up on this anthem. Special thanks to my amazing hardworking team."

PRO Credits


DirectorDano Cerny
ProducerMichelle Larkin
Production CompanyHound Content
Executive ProducerMissy Galandia
Executive ProducerIsaac Rice
Director of PhotographyNicolas Wiesnet
Art DirectorElizabet Puksto
EditorJen Kennedy
ColouristMatt Osborne
Grading companyCompany 3
VFXIngenuity Vex
Director's RepresentationMarisa Garner Associates
CommissionerKat Cattaneo
LabelSony Music

Rob Ulitski - 1st Mar 2021

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