Promonews - 1st Mar 2021

Caroline Hajny's promo of Maison Bent's AW21 collection, premiering during London Fashion Week, features Leah Weller - a Londoner of St Lucian and English heritage - performing her fourth single Strangers.

Maison Bent celebrates Caribbean style with the new collection, echoing the working class fashions of Generation Windrush - a direction that was inspired by Bent's conversations with her grandfather about life for Black people in London in the 1960s.

Caroline Hajny approaches the film visuals using vivid colour schemes to contrast with the neutral hues of the collection. A distinctive fish-eye lens creates a vintage universe of bold and exaggerated optics, with Weller's performance intercut with the presentation of the collection.

Credits

DirectorCaroline Hajny
ProducerCaroline Hajny
Director of PhotographyMichael Hobdell
WardrobeDelenn Vaughan
Make-upSunny Cradock
ColouristAlex O'Brien
Grading companyBlack Kite Studios

Promonews - 1st Mar 2021

Related Content

video

Liv East 'Demonz' by Caroline Hajny

Caroline Hajny directs a quite literally introspective promo for Liv East, delving into the artist's psyche with distorted abandon. 

Rob Ulitski - 10th Nov 2020

Latest News

news

Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 14 days ago

news

Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 19 days ago