Rob Ulitski - 26th Feb 2021

Liswaya directs a captivating visual poem for French artist Victor Solf's I Don't Fit. 

The video opens with the artist in a car, as coruscating lights expose the blank industrial space around him.

Suddenly, the same car brutally smashes into the side of his, causing a glittering explosion of glass and metal, before he gets out and walks towards another version of the car, taking his seat in the front. 

The perpetual repetition raises questions on the real narrative and world this concept takes place in, and is a brilliant opener for a planned series of collaborations between the director and artist. 

"This is the starting point of four upcoming music videos for Victor Solf," explains Liswaya. "This video is an introduction to the central element of our visuals, the car which becomes the direct metaphor of a beating heart. Its engine roaring and crystallising around a metallic shell to protect itself from impacts that are too strong."

PRO Credits


Production CompanyScorpion
1st ADKija King
Director of PhotographyPau Muñoz
Focus PullerVincent Flornoy
2nd ACSacha Hayon
GafferHugo Brossard
Art DirectorPrudence Palle
WardrobePierre-alexis Hermet
Make-upChloé Demoussis
EditorGwen Ghelid
ColouristAnne Szymkowiak
Post ProducerRomain Bourzeix
LabelLove Is Key / Caroline
LabelCaroline Records
Other creditsStunt Coordinator - Dominique Fouassier Stunt Driver - Sébastien Fouassier Styling Illustration - Julien Bernard

Rob Ulitski - 26th Feb 2021

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