Rob Ulitski - 24th Feb 2021

Lucy Knox directs a high energy promo for Hayley Mary, former frontwoman of iconic Australian band The Jezabels.

Shot entirely on 30 year-old short-ends of 16mm film - which were leftover remnants from 90s Australian tv-shows - the video sees the artist tearing up the streets in a vintage car, throwing out diamonds and jewels with little regard to their worth; a metaphoric interpretation of the songs lyrics.

The degradation of the expired film stock (which had been left sitting in someone's garage for decades) gives the punk track a desired grunge aesthetic, which is eagerly elevated by Mary's unabashed performance style. 


DirectorLucy Knox
ProducerLucy Knox
Production CompanySwag Film
Director of PhotographyJoey Knox
Focus PullerAnthony Torano
GafferJames Thompson
Make-upFrancesca Goldspring, Kristina Rasic
EditorStewart Arnott
ColouristTed Deacey
Director's RepresentationScoundrel (
CommissionerI Oh You
LabelI Oh You
Other creditsStunt Driver - W.A.M. Bleakley

Rob Ulitski - 24th Feb 2021

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