Rob Ulitski - 23rd Feb 2021

Callum Lloyd-James directs an engaging performance promo for Pale Waves' newest release. 

Across a handful of dark, evocative vignettes, we see the group perform in long takes, cleverly transitioning from scene to scene through hidden cuts. 

Giulia Mazzocchi's art direction in particular adds a grungy, early 00's vibe to the project, reminiscent of promos for artists such as Avril Lavigne and Blink 182, and perfectly encapsulates the angsty energy of the concept. 

CALLUM LLOYD-JAMES:

I knew the band could carry the longer shots without feeling the need to cut away. 

"The band really wanted to go for a grungy vibe in a big open space and wanted the video to feel like a cycle, reflecting the lyrics of the track.

"Taking this on board I wanted the video to feel like it had a constant flow going through the scenes. Heather and the band are fantastic performers, so I knew they could carry the longer shots without feeling the need to cut away to add energy to the film.

"To achieve the look we were after, Brendan [Harvey, DoP] added a lot of green in camera and set the lights to magenta resulting in a neutral keylight and quite heavy green and yellow ambient from the windows and tungsten practicals."

PRO Credits

Credits

DirectorCallum Lloyd-James
ProducerAsh Teague
Production CompanyHead & Wrecker
Executive ProducerJulien Cornwall
1st ADCharlie Killick
Director of PhotographyBrendan Harvey
Focus PullerAshton Born
2nd ACFreddie Gollins
SteadicamHannah Jell
GafferJames Duffey
Art DirectorGiulia Mazzocchi
EditorPete Thomas
ColouristSebastian Ziabka
VFXHarvey Brendoson
CommissionerTom Connick
LabelDirty Hit
Other creditsART ASSISTANTS - RAFAL SZULCZEWSKI, VICTORIA ADEBAYO SPARKS - HAYDON JONES, ALEX STYLES AD RUNNER - BILLY FARMER PRODUCTION RUNNERS - ROSIE HILL, OSCAR MCNAB PHOTOGRAPHER - TOM PULLEN

Rob Ulitski - 23rd Feb 2021

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