Pale Waves 'Fall To Pieces' by Callum Lloyd-James
Callum Lloyd-James directs an engaging performance promo for Pale Waves' newest release.
Across a handful of dark, evocative vignettes, we see the group perform in long takes, cleverly transitioning from scene to scene through hidden cuts.
Giulia Mazzocchi's art direction in particular adds a grungy, early 00's vibe to the project, reminiscent of promos for artists such as Avril Lavigne and Blink 182, and perfectly encapsulates the angsty energy of the concept.
I knew the band could carry the longer shots without feeling the need to cut away.
"The band really wanted to go for a grungy vibe in a big open space and wanted the video to feel like a cycle, reflecting the lyrics of the track.
"Taking this on board I wanted the video to feel like it had a constant flow going through the scenes. Heather and the band are fantastic performers, so I knew they could carry the longer shots without feeling the need to cut away to add energy to the film.
"To achieve the look we were after, Brendan [Harvey, DoP] added a lot of green in camera and set the lights to magenta resulting in a neutral keylight and quite heavy green and yellow ambient from the windows and tungsten practicals."
|Production Company||Head & Wrecker|
|Executive Producer||Julien Cornwall|
|1st AD||Charlie Killick|
|Director of Photography||Brendan Harvey|
|Focus Puller||Ashton Born|
|2nd AC||Freddie Gollins|
|Art Director||Giulia Mazzocchi|
|Other credits||ART ASSISTANTS - RAFAL SZULCZEWSKI, VICTORIA ADEBAYO SPARKS - HAYDON JONES, ALEX STYLES AD RUNNER - BILLY FARMER PRODUCTION RUNNERS - ROSIE HILL, OSCAR MCNAB PHOTOGRAPHER - TOM PULLEN|
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