Rob Ulitski - 19th Feb 2021

Sage McBride, Nick Nault & Tim Newton direct a poignant yet engaging promo for Shred Kelly's Take Me Home. 

The concept is a look back on the life of singer/songwriter Tim Newton’s father Bud. The song's lyrics imagine Bud singing to his wife, reflecting on their time together.

It is a declaration of love and a realisation that his life is coming to an end, asking her to take him home so that he can leave the world in comfort.

In the video, the band beautifully capture the progression of a single man building his life, and Tim pays homage to his dad by wearing his fur boots. The sped up footage could even be likened to the opening of 90's cartoon King Of The Hill, with a frenetic yet strangely mesmerising energy. 

It's a lo-fi yet well-executed vision, making use of several props and printed lyrics, and even an overhead projector... Remember those? 

Credits

DirectorSage McBride
DirectorNick Nault
DirectorTim Newton
ProducerSage McBride
Production CompanyNick Nault Photography
Production ManagerSage McBride
Art DirectorKate Moran
EditorNick Nault
ColouristNick Nault
Post production companyNick Nault Photography
LabelDevilDuck Records

Rob Ulitski - 19th Feb 2021

Related Content

video

Kitt Phillipa 'Grace' by Luna

Two friends spend a day hanging out on the Moors, in this sensitive and impressively shot video for Kitt Phillipa by directing duo Luna - that's Luke Daly and Nathan Fagan.

Promonews - 21st Dec 2018

video

Duel 'À La Vie, À La Mort' by Freaknik

Freaknik's dreamlike narrative for French outfit Duel's reflection on life and death slowly reveals a surreal version of a noir-like tale featuring a subtly homicidal femme fatale.

Promo News - 7th Jan 2019

Latest News