Rob Ulitski - 19th Feb 2021

Dylan-Ace Carter Thor directs an emotional yet hopeful promo for LA-based singer London Thor's Place Like This. 

Interweaving portrait style shots of strangers in the local neighbourhood with a soft, gentle performance setup, the video explores isolation and human nature, which is especially poignant given the current circumstances.

London Thor says: "Place Like This is a song for people who have always felt like an outsider growing up, who were baffled by the nuances of social interaction, who doubted their own worth and never found where they fitted in. And we have all been there to some degree at one time or another.

"There's so much pressure to be social and act a certain way, and growing up it can sometimes feel worse to be alone with your thoughts than trying to do what you can to fit in somewhere that you're not comfortable."

Dylan-Ace Carter Thor explains that the video for the song was initially going to portray the idea of people at a party struggling with their own personal anxieties, and "the idea of everyone being alone in a crowd", but a spike in Covid-19 cases meant that a very different video emerged.

"It's one which works more obvious ideas of isolation into the video," he says. "The result is a song and a video which perfectly speaks for its times and which develops the themes of not knowing where to fit in socially into a broader image of isolation and loneliness. Perhaps an even more perfect visual accompaniment to this poised, peripheral, pop song."


DirectorDylan-Ace Carter Thor
ProducerAlice Carter
Executive ProducerLondon Thor
1st ADAlice Carter
Director of PhotographyDylan-Ace Carter Thor
2nd ACPeter Alvarez
Art DirectorAlice Carter
WardrobeAlice Carter
Editing companyPurple House Production
ColouristPeter Alvarez
ColouristDylan-Ace Carter Thor
Post ProducerPeter Alvarez
Post ProducerDylan-Ace Carter Thor

Rob Ulitski - 19th Feb 2021

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