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Shrink 'Cut You Loose' by Ethan + Tom

Promonews - 18th Feb 2021

Ethan + Tom put Shrink under the spotlight in their second video for the London singer-songwriter fka producer Vasser, aka Sam Breathwick.

While Ethan Barratt and Tom Gullum's video for Drowning kept Shrink virtually anomymous, picking him out in thermal-cam, Cut You Loose is more intimate and tender, with moments of black comedy. And when the spotlight falls upon Shrink he is likely to befall a difficult moment - and painful pratfall.

These metaphorical situations revolve around a sense of home, which is a place where Shrink is both comfortable but also close to surreal levels of danger. Riding a bicycle at night leads to a dramatic crash, and him becoming lost in memories leads to deeper water that threatens to overwhelm him.

Shot on an iPhone, the directors' visual signature is expressed through the suspenseful concept and instinctively musical edit. When that spotlight starts bouncing around in time to the drums you know there's trouble coming.

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Promonews - 18th Feb 2021

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Credits

Production/Creative

Director
Ethan + Tom
Producer
Elliot Zelmanovits
Production Company
Executive Producer
Maurizio Von Trapp
1st AD
Jess Horne

Camera

Director of Photography
Dylan Bruce
Focus Puller
Rory Tilford
2nd AC
Ashton Born

Lighting/Grip

Gaffer
Frederico Belloli

Art

Art Director
Katherine Burke

Wardrobe

Make-up
Niki Henry

Editorial

Editor
Ethan Barrett

Grading

Colourist
Henry Howard
Colour grade company

Promonews - 18th Feb 2021

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