Rob Ulitski - 16th Feb 2021

Vania Heymann and Gal Muggia pay homage to the plucky spirit of a lobster, in the brilliantly absurd promo for Dua Lipa's We're Good. 

Taken from the deluxe edition of hit album Future Nostalgia, this is a gentle and seductive track with a completely unexpected visual treatment by the Israeli directing duo that has brought us a number of modern classics, like Coldplay's Up&Up and Tove Lo's Glad He's Gone

Set within a dining hall aboard a luxury cruise liner, Dua is dressed head to toe in flapper fashion, performing to the passengers as they tuck into luxurious seafood dinners. From a lobster's perspective, we see it's friends being taken and boiled alive, before an unexpected tragedy gives it an unlikely shot at freedom, seemingly in cohorts with the artist at the very end.  

It's a striking and playful concept - putting a positive spin on a famous, indeed Titanic disaster - which is elevated by Misha Levchenko and team's opulent art direction and Marcell Rév's cinematography - not to mention the extensive visual effects. 

PRO Credits


DirectorVania Heymann & Gal Muggia
DirectorVania Heymann
DirectorGal Muggia
ProducerNatan Schottenfels
Production CompanyIconoclast
Executive ProducerNatan Schottenfels
Production ManagerDaria Stepani
1st ADMaria Khalpakhchi
1st ADGabe Blom
Director of PhotographyMarcell Rév
Focus PullerIlya Vartanian
2nd ACTom Wong
GafferValeriy Butkov
Art DirectorMisha Levchenko
WardrobeLorenzo Posocco
HairAnna Cofone
Make-upSamantha Lau
ChoreographerCharm La'Donna
EditorGal Muggia
ColouristTal Baltuch
Post production companyYambo Studio
VFXVania Heymann
Director's RepresentationHands London
CommissionerKatie Dolan
LabelWarner Uk
Other creditsSound Design - Shlomi Attias Storyboard - Maayan Shinar Assistant Choreographer - Alex Clark Dua Lipa Team: Stylist Assistant - Juan Zenon Tailor - Luis Cascante BTS - Bryan Berrios, Tyrell Hampton Production Service Kiev: 2nd Unit DP - Denys Lushchyk Props - Rimma Medvedinska 1st AD - Maria Khalpakhchi Head Of Bidding - Marina Karmolit Production Manager - Max Matveev Production Coordinator - Gena Shevchenko PA - Eugenia Gotska, Eugeniy Larionov Gaffer - Valeriy Butkov 1st AC - Sergey Terentyev Playback - Oleksiy Gonyailo Production Service NY: Walter Pictures Line Producer Walter/NY - Courtenay Johnson Production Manager - David Duque-Estrada Production Coordinator - Lindsey Gardner Art Director - Bennett Melley On Set Dresser - Sarah Deaner Leadperson - Mercury Food Stylist/Set Dresser - Dan Normille Set Build - Brad Hendrickson @ Ready Set Inc. 2nd AD - Dave Ebe 2nd AC/DIT - Tom Wong VTR - Jose Segura Gaffer - Lorenzo Pace Best Boy Electric - Augustina Biasutto Electric - Alex Blum Key Grip - Danny Green Best Boy Grip - Kevin Bacon Grip - Lyon Taylor Wardrobe Stylist - Aliana Galan Wardrobe Assistant - Max Levitt HMU Assistant - Mary Chipman, Bri Trischitta Casting - Kate Antognini, Kristen Paladino Covid Safety Officer - Jon Leccia Medic - Emma Kading PAs - Jon Rivera, Asafe Pereira, Haley Bolen, Bryan Janiczek, Andrew Francis, Gary St. John PM - Courtenay Johnson VFX - Tal Baltuch

Rob Ulitski - 16th Feb 2021

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