Rob Ulitski - 15th Feb 2021

Sophie Muller directs a haunting promo in reverse for regular collaborator Birdy. 

Following the stripped-back seaside vision for Surrender back in January, the video for Loneliness encompasses the same vulnerability and wistful performance style, with a more conceptual and experimental aesthetic. 

With cinematography by Robbie Ryan and art direction from Alison Dominitz, Muller mixes contemporary, dilapidated locations with vintage patterns and materials, giving the project a universal and timeless feel. The desaturated colour palettes elevate the melancholic atmosphere, and are reminiscent of their previous collaborations, and one of the director's most iconic visuals, Nelly Furtado's Try. 

The use of reverse footage adds another layer of surreality to the promo, representing the themes of loss and loneliness, and the feeling that things aren't quite what they seem. 

PRO Credits


DirectorSophie Muller
ProducerChris Murdoch
Production CompanyPrettybird
Executive ProducerJuliette Larthe
1st ADHayley Williams - 1st AD
Director of PhotographyRobbie Ryan
2nd ACKitt Sullivan
GafferLeo Olesker
Art DirectorAlison Dominitz
WardrobeAldene Johnson
Hair & Make-upGeorgina Hamed
EditorSophie Muller
ColouristSophie Muller
VFXSophie Muller
CommissionerDan Curwin
LabelAtlantic Records
Other creditsProduction Runner: Enrique Da Silver Runner: Victoria Lawal Camera Trainee: Yssis Mcken Grip: Jack Glascodine Sparks: Cleo Vogler, Joseph Vickerstaff Art Dept Assistant: Henry Mills SFX Technician: Sean Harland At Matter Technician Wizard: Samuel Pearson Fog Screen Technician: Andrew Hesketh

Rob Ulitski - 15th Feb 2021

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