Rob Ulitski - 11th Feb 2021

Lucrecia Taormina laments consumerism and shopping fever, in the darkly comedic promo for Steven Wilson's Personal Shopper. 

In a sleek shopping mall, we are introduced to a man who has just received a huge wad of fifty pound notes. Ready to shop until he drops - quite literally - he visits different shops and counters, swapping parts of his body for bling and new things. 

As the shopper exchanges increasingly important parts of himself, from fingers to eyes to lips, the concept only gets more absurd and out of control, with Taormina's flair for the unusual remaining utterly engaging throughout. There's a terrific performance by Robert Lane as the deluded consumer, while DoP Pieter Snyman creates a hyperreal aesthetic through soft beauty lighting and clinical colour palettes of white and shiny metal. 

If Apple did body horror adverts, this is what they would look like. Fascinating work. 

PRO Credits


SteadicamDoug Walshe
DirectorLucrecia Taormina
ProducerJoseph J Goldman
Production CompanyFRIEND
Executive ProducerLuke Tierney
Production ManagerHugo Holford
1st ADTy Hack
Director of PhotographyPieter Snyman
Focus PullerPhil Heron
2nd ACRob Hawkins
GafferPeter Bishop
Art DirectorOliver Hogan
WardrobeFlora Huddart
HairNatasha Lawes
Make-upAndrea Gomez Anzola
EditorMeg Thorne
ColouristRichard Fearon
Grading companyBlack Kite Studios
VFXCrystal Spotlight
Lead actorRobert Lane
CommissionerNatalia Maus
Production CoordinatorAsh Teague
Other credits2nd AD - Heini Susanne Grip - Charlie Wyldeck-Flowers Camera Trainee - Jack Plumbridge Sparks - James Leech, Matt Simmons, Simona Pran, Greg Probert Lighting Trainee - Josh Wood Casting Director - Hannah Ashby Ward @ Lane Casting SFX Prosthetics - Natasha Lawes SFX Prosthetics Assist- Jess Heath SFX Prosthetics Trainee - Alice Platts Art Department Assist - Jame Middleton, Rupert Wilson, Emily Roberts Stylist Assist - Molly Robinson Nails - Natasha Lawes Movement Director - Simon Donnellon Runners - Joe Coulson, Tara Sadeghi, Tom Stuart Location Manager - Dean Whittaker Cast The Consumer - Robert Lane Cash Lady - Paula Benson Shop Owner 1 - Jill Buchanan Shop Owner 2 - Stephen Wale Shop Owner 3 - Amy Gallagher Worshipper 1 - Ocean Navarro Worshipper 2 - Karlu Solomon The Thief - Romano Solano Edit Producer - Maggie Mcdermott Edit Assistant - Rob Mcguire Grade Producer - Polly Durrance @ Black Kite Studios VFX Artists - Kelvin Chim, Steve Hawken, Rob Chandler, Abi Tomasiewicz

Rob Ulitski - 11th Feb 2021

Related Content


Cuckoolander 'Mercury' by Lucrecia Taormina

Lucrecia Taormina brings Cuckoolander to a performance cube where she can collaborate with her dancer-sisters for Mercury – with highly expressive choreography to echo the song's …

Promonews - 20th Mar 2018


Ashnikko 'Hi It's Me' by Lucrecia Taormina

A gang of scarily-masked, boiler-suited intruders break into Ashnikko's house, in new FRIEND signing Lucrecia Taormina's sassy and full-bloodied video for Hi, It's Me.

Promonews - 13th Aug 2019

Latest News