Rob Ulitski - 11th Feb 2021

Following the release of Strong Womxn, Poppy Ajudha self-directs the fun and enchanting promo for Weakness. 

Opening with a mesmerising animation of lilting layers of plants and flowers, the visual match-cuts to the artist performing in a vibrant red venue, adorned with glittering styling and surrounded by life-size jungle props and art direction. 

Moving swiftly through several holographic vignettes, the video is a magical trip packed with charm and bold set pieces, and is a perfect match to the contemporary track. 

PRO Credits

Credits

DirectorPoppy Ajudha
ProducerTia Varnnard
ProducerSarah Tucker
Production CompanyUntold Studios
Executive ProducerNkem Egbuchiri
1st ADEno Enefiok
Director of PhotographyHenry Gill
Focus PullerEthan Lewis
GafferJake Buckley
Art DirectorCharlotte Davies
WardrobeP C Williams
Make-upKareem Jarche
EditorOllie Paxton
ColouristYoomin Lee
Post production companyUntold Studios
Other creditsCAMERA TRAINEE - KIERAN POYNTER SPARK TRAINEE - FLYNN BUCKLEY-DAVIS RUNNER - ED LLOYD RUNNER/DRIVER - DARREN SINTES BTS PHOTOGRAPHER - HARRY MCCULLOH

Rob Ulitski - 11th Feb 2021

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