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Poppy Ajudha 'Weakness' by Poppy Ajudha

Rob Ulitski - 11th Feb 2021

Following the release of Strong Womxn, Poppy Ajudha self-directs the fun and enchanting promo for Weakness. 

Opening with a mesmerising animation of lilting layers of plants and flowers, the visual match-cuts to the artist performing in a vibrant red venue, adorned with glittering styling and surrounded by life-size jungle props and art direction. 

Moving swiftly through several holographic vignettes, the video is a magical trip packed with charm and bold set pieces, and is a perfect match to the contemporary track. 

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Rob Ulitski - 11th Feb 2021

Tags

  • Pop
  • R&B
  • Classic
  • Animation
  • Performance
  • Vibrant
  • Kaleidoscopic
  • Holographic

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Credits

Production/Creative

Director
Poppy Ajudha
Producer
Tia Varnnard
Producer
Sarah Tucker
Production Company
Executive Producer
Nkem Egbuchiri
1st AD
Eno Enefiok

Camera

Director of Photography
Henry Gill
Focus Puller
Ethan Lewis

Lighting/Grip

Gaffer
Jake Buckley

Art

Art Director
Charlotte Davies

Wardrobe

Wardrobe
P C Williams
Make-up
Kareem Jarche

Editorial

Editor
Ollie Paxton

Grading

Colourist
Yoomin Lee

VFX

Post production company

Other credits

CAMERA TRAINEE

KIERAN POYNTER

SPARK TRAINEE

FLYNN BUCKLEY-DAVIS

RUNNER

ED LLOYD

RUNNER/DRIVER

DARREN SINTES

BTS PHOTOGRAPHER

HARRY MCCULLOH

Rob Ulitski - 11th Feb 2021

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