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Niko B 'International Baby' by LOOSE

Rob Ulitski - 9th Feb 2021

Following last year's unlikely hit Mary Berry, Niko B is back with International Baby, and an energetic promo directed by Lucy Hickling (aka LOOSE).

Shot at various locations in Milton Keynes - hometown of Thomas Austin, aka Niko B - the video features a string of tongue-in-cheek vignettes. It's absurd and nonsensical, but in the best way. 

It's a visual that matches the understated, random nature of Austin's music, with a focus on accessibility and playful lyricism over emotion or substance. 

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Rob Ulitski - 9th Feb 2021

Tags

  • Comedy
  • Rap
  • Absurd
  • Tongue In Cheek
  • Milton Keynes

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Credits

Production/Creative

Director
LOOSE
Producer
Shea Coleman
Production Company
Stink Rising
Production Company
Executive Producer

Camera

Director of Photography
Donny Johnson

Lighting/Grip

Gaffer
Idris Rhys

Art

Art Director
James Middleton

Editorial

Editor
Charlie Hutchins

Other credits

Production Assistant

Anna Peduzzi

Art Dept Assistant

Destinie Paige

Trainee Spark

Mia Yanez Gonzalez De Bulnes

Runner

Salma Lazraq

Rob Ulitski - 9th Feb 2021

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