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Cardi B 'Up' by Tanu Muino

Rob Ulitski - 9th Feb 2021

Cardi B bids farewell to 2020 in the mindboggling Tanu Muino-directed promo for Up. 

Switching from seductive graveyard setups to 90s-esque graffiti backdrops, the video is a tour de force of creativity - and creative product placement - boasting something energising and unique in every frame. 

Intertwining top-notch performances with breathtaking set pieces and noteworthy art direction - care of Brandon Mendez - the visual embodies the spirit and excess of the golden age of the genre, with plenty of contemporary twists to keep it fresh.

It's a Cardi video par excellence from Tanu Muino, who is quickly establishing herself as one of the top pop video directors around. 

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Rob Ulitski - 9th Feb 2021

Tags

  • Hip Hop
  • Excess
  • Vibrant
  • Choreography
  • 90s

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Credits

Production/Creative

Director
Tanu Muino
Producer
Tay Hawes
Production Company
Executive Producer
Frank Borin
Executive Producer
Ivanna Borin
Production Manager
Kevin Murphy
1st AD
Jonas Morales

Camera

Director of Photography
Nikita Kuzmenko

Art

Art Director
Brandon Mendez

Editorial

Editor
Vinnie Hobbs

Grading

Colourist
Dave Hussey

Agent

Director's Representation

Commission

Commissioner
Kareem Johnson

Rob Ulitski - 9th Feb 2021

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