Promonews - 2nd Feb 2021

Selena Gomez makes herself at home in a magical house, in the gorgeous video for De Una Vez, directed by Tania Verduzco and Adrian Pérez, aka Los Pérez.

The single marks the actor and singer’s first song to be recorded entirely in Spanish in nearly a decade, and in the accompanying video we see Gomez return to her Hispanic roots, and dreamily move past heartbreak as she traverses through rooms in a home while reflecting and signing about her growth. 

“The idea was basically a journey inside a house where Selena was going through different rooms," explain Los Pérez. "Every room has a different concept behind, that is helping us to express the emotional felling of the song. She’s forgiving and letting memories vanish away.

"We thought that this song needed an emotional performance, so the idea of doing this one single shot approach with hidden cuts was perfect and Selena was keen on doing it.”

Los Pérez lean into the sensibility of magical realism for the video, utilising Mexican cultural references to that end - including the central image of the sacred crystal heart on Selena's chest. “We wanted to play with powerful language and images," they add. "We designed the heart (we call it the Milagro in Mexico culture) and it’s light to be a metaphor for the healing throughout the story.”

The iconic look is styled by Shirley Kurata. Dressed in a stunning Rodarte’s SS21 Daisy Floral Silk dress, with jewellery by Mexican designer Daniela Villegas. Los Pérez also told Vogue: “We wanted to play with the amazing flowers the way Frida Kahlo did, but making it modern and cool for right now. The flowers on the dress, hair, and within the video all connect with this idea of renewal.”

Due to the Covid travel ban, Los Pérez ended up directing the video remotely. Which has not prevented them from creating an enchanting video.

PRO Credits


DirectorLos Pérez
ProducerClark Jackson
Production CompanyCaviar
Executive ProducerKim Dellara
Director of PhotographyShawn Kim
1st ACLucas Deans
SteadicamNick Muller
Production designerFernanda Guerrero
StylistShirley Kurata
ChoreographerCharm La'Donna
EditorLluis Murúa
Post production companyEighty4
Sound designBanjo Soundscapes
CommissionerMichelle An
CommissionerChristiana Divona
LabelInterscope Records

Promonews - 2nd Feb 2021

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