Promonews - 27th Jan 2021

Milo Blake turns Louis Dunford as the on-screen narrator of his own delinquent youth, in the cheerful and nostalgic video for When We Were Hooligans.

With Dunford as a cabbie-troubadour, recounting his past as a teenage rascal in North London, Blake reinforces the storytelling by recreating the hi-jinx of two fun-loving 14 year olds - The Riff and The Raff - with a breezy, fastmoving style and a comedic touch.

It shows the versatility of a young director who has already impressed with his UKMVA-nominated videos for Kam-Bu and Lord Apex.


I wanted to make our little corner of Islington feel like an additional character.

"A tale of inner city brotherhood and camaraderie, at an age when your mates are the most important thing.

"We wanted to capture how in that period it's a simpler way of life yet the smaller joys shine brighter, and the mischief you have as young men is a rite of passage.

"Both myself and Louis are from Islington, and only live about 5-10 minutes away from each other, so there was a shared connection there and locations of importance crossed path. I wanted to make our little corner of Islington feel like an additional character within the story."

PRO Credits


DirectorMilo Blake
ProducerJordi Estapé
Production CompanyEM Films
Production ManagerJamie Tarr
1st ADOliver Hill
Director of PhotographyRhys Warren
Focus PullerEthan Lodge
Art DirectorJade O Connor 
EditorCharles Gamble
ColouristLena Turnier
Grading companyHalo Post
Post production companyHalo Post
VFXPatrick Finn
Lead actorDom Bryant
Lead actorAbdul Jalloh
LabelSony Music
Other creditsCreative Director - Joseph Prince 2D VFX - Renato Solca Production Coordinator - Matthew Craig Casting Director - Cameron Culver Production Assistant - Miquel Agell Runner - Noel Chingunjii Storyboard Artist - Lan Dang Additional Cast - Krysstina Frempong, Portia Boorhoff, Samuel Harbow

Promonews - 27th Jan 2021

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