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Shojon 'Theorem' by Craig Heathcote

Promonews - 26th Jan 2021

Shojon is depicted as a modern-day Cupid figure in London, adding feelgood vibes to several out-of-sync relationships, in the Craig Heathcote-directed video for Theorem.

Focussing on Shojon's beneficial impact on a number of relationships he witnesses around the city, the video addresses the various types of relationship in modern life, touching upon family, feminism and LGBTQ issues. 

In successive vignettes, Shojon spreads love with an augmented reality style VFX, dispelling storm clouds gathering above heads. Accompanied by his winning performance of Theorem, the song and visual offer the audience uplifting feelgood vibes, with a hint of nostalgia promoting soothing and healing energies.

Promonews - 26th Jan 2021

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Credits

Production/Creative

Director
Craig Heathcote
Producer
Production Company
Feud Creative
Executive Producer
Imogen Odgen
Production Manager
Ross Anderson
1st AD
Ari Rissotti

Wardrobe

Make-up
Kasia Postaremczak

Editorial

Editor
Sasha Moon
Editor
John Shownmi

Commission

Label
That Sp Studios

Other credits

Production Asst

Thomas Byrne

Promonews - 26th Jan 2021

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