Fred again.. 'Julia (Deep Diving)' by LOOSE
The everyday commute to London is not all it seems, in the cheerful promo for Fred again.. by Lucy Hickling, aka LOOSE.
Reworking vocals from Julia Michaels, ripped from one of her Instagram posts (with full permission of course), we see Fred in various city locations, typing on his laptop.
As we follow his journey, however, it is revealed that Fred isn't typing, but instead creating the track and playing the piano on his laptop.
No doubt a recognisable concept for many on-the-go music producers, Hickling turns an everyday occurence into the main focus of the concept, intermixed with short, day in the life vignettes.
Switching between vertical aspect ratios and traditional 16:9, the cinematography matches the fluidity of the concept, feeling very much off the cuff and authentic.
|Production Company||Stink Films|
|Production Company||Stink Rising|
|Executive Producer||Hannah Bellil|
|Director of Photography||Donny Johnson|
|Other credits||Global Head of Stink Rising & Music Videos: Hannah Bellil Production Assistant: Anna Peduzzi|
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