Rob Ulitski - 15th Jan 2021

Alex Deitsch returns with a second video for Strawbey, the introspective You Won’t Fall For Anyone. 

Capturing the psychedelia of 90’s shoe-gaze with the clean studio aesthetics of the early 2000s, the visual is anchored by a melancholic performance from Strawbey - aka Ruben Pope - as he laments a toxic relationship and attraction to a former lover. 

The concept starts off clean and almost clinical, before distorted VHS textures and washes of bold colour bleed into the image. The use of a static close-up as the hero shot is inspired, whilst the lo-fi aesthetic and understated attitude feel contemporary and on-trend.

“The track itself had both a glossy polish and a dreamy atmosphere, so for me the video had to reflect that," says Deitsch. "Ruben and I both like Y2K aesthetics and so infusing that clean visual canvas with a more experimental and expressionist style was a lot of fun. 

"One specific reference going into it was the iconic cover of My Bloody Valentine’s Loveless - the washed out guitar, hazy reds etc. It all fed into the video.”


DirectorAlex Deitsch
ProducerRobiul Khayer
Production CompanyRepulsive
Executive ProducerMohammed Imran Hussain
Production ManagerCallum Stone
1st ADMacready Massey
Director of PhotographyJonny Flint
Focus PullerJoshua Liles
2nd ACNathan Marriott
GafferKasper Jaszcz
Other creditsSpecial thanks: Alex Kitching Special thanks: Jason Bushill

Rob Ulitski - 15th Jan 2021

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