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Esther 'Pourin' by Wowa

Rob Ulitski - 15th Jan 2021

Wowa takes us back in time with a 90's style RnB promo for Esther. 

With the 90's aesthetic being all the rage right now, it's easy to forget some of the more subtle stylistic elements that were used back in the day. Sure, there was gloss and excess all around, but the idea of stylised, non-narrative vignettes that don't make a huge amount of sense (but look super cool) has been slightly lost to time. 

For example, when was the last time you saw an artist and a mysterious male model standing in the rain looking gloomy? If you can't remember, don't fret - Wowa and Esther deliver in the promo for Pourin. 

The video intercuts various performance setups with plenty of glamorous poses and striking cinematography - care of DoP Gaul Porat - which perfectly encapsulates the mood and tone of the track. 

Steadily climbing in views on YouTube via some strategic advertising, Esther is most definitely an artist to keep a close eye on.

Rob Ulitski - 15th Jan 2021

Tags

  • Performance
  • R&B
  • 90s
  • nostalgic

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Credits

Production/Creative

Director
Wowa
Producer
Lavinia Noel
Production Company
Executive Producer
Fatima Ouklilane
1st AD
Afzal Robani

Camera

Director of Photography
Gaul Porat
Focus Puller
Marcus Albertsen
2nd AC
Nico Di Matteo

Lighting/Grip

Gaffer
Alex Cullen

Wardrobe

Wardrobe
Alize De Mange
Hair
Simmi
Make-up
Mikai Mcdermott

Editorial

Editor
Wowa

Grading

Colourist
Dylan Hageman

Agent

Director's Representation
Fatima Ouklilane

Other credits

Runner

Dante Roberts

PA

Laila Lakhal

Jib Op

Joe McNally

Rob Ulitski - 15th Jan 2021

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