Promonews - 22nd Dec 2020

It’s 2020 and the Earth is about to self-destruct... That's not the news, it's Katy Perry's new video, directed by Similar But Different and starring Zooey Deschanel. It's a tongue in cheek take on the whole Katy and Zooey döppelgänger internet phenomenon.

The video is set a retro-futuristic sci-fi future.  Other intergalactic species know the end for humankind is near, including a bunch of Katy-obsessed aliens, who want to save (abduct) Katy before Earth’s demise and bring her to the mothership to perform for them for eternity. Unfortunately, the alien duo in charge of the mission made a common terrestrial mistake: rather than beam up Katy, out with her new baby, they grab Zooey Deschanel instead.

Smash cut to mission control on the mothership, a confused Zooey comes-to and realizes she’s been mistaken (again) for Katy as her abductors also realize they’ve made a mistake. Terrified that they’ve captured the wrong person, and fearful of repercussions, Zooey makes a deal with her abductors to play the role of Katy in exchange for them letting her save the Earth.  Luckily, Earth’s fate is saved as Zooey quickly starts to embrace the role of intergalactic popstar.

If only the Brexit negotiations had gone so smoothly (and quickly). But of course, that gig was handled by men.

The video has fun with classic Katy Perry music video tropes and retains the kooky but knowing tone of so many of her videos. And it’s an expert exercise in set design, costume design and performance in creating this storyworld. 

“We are such fans of Katy’s wit — her out-of-this-world imagination and creative brain," say Similar But Different's Dani Girdwood and Charlotte Fassler. "We’ve also always been obsessed with aliens and retro-futurism, and after hearing the song for the first time our minds exploded with where we could take it. Not sure there’s ever been a project more meant for us than this one.”

Credits

DirectorSimilar But Different
ProducerDaniel Yaro
Production CompanyDivision7
Production CompanyNorth Of Now
Executive ProducerElizabeth Doonan
Line ProducerCarlye Burke
Production ManagerMatisse Gaillard
Director of PhotographyIssac Bauman
1st ACEsher Woodworth
Production designerEmma Rose Mead
ChoreographerTeresa Toogie Barcelo
StylistAlexandra Mandelkorn
StylistElissa Rumier
Make-upAnthony Nguyen
EditorStephania Dulowski
ColouristJenny Montgomery
Grading companyCompany 3
Director's Rep (US)Hart Represents
Other creditsCreative Producer: Daniel Yaro Production Coordinator: David Kim Key Grip: Steve Forbes CLT: Kazmo Kida Art Production Coordinator: Ryan Capiro Set Decorator: Nicole Rodarte Art Director: Daniel Lee Everson Prop Master: Joshua Hargrave Propmaker: Paris Peterson Sound Design: Jo Orso VFX: Anuar Baza, Chris Riley, Matt Riley, George Ezda Additional Photography: Mowgly Lee

Promonews - 22nd Dec 2020

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