Promonews - 22nd Dec 2020

Rosie Matheson finds Finn Askew bouncing around his bedroom, thinking about his latest crush - and trying out a lot of different outfits - in the effervescent video for Peach.

ROSIE MATHESON:

There was something about the song which brought back memories of visuals from my childhood and teenage years.

"After I listened to Peach, I couldn’t get it out of my head. I wanted to listen to it over and over and I did. A few listens in and the idea started to come to life. There was something about the song which brought back memories of visuals from my childhood and teenage years. I looked to '90s teenage bedroom photography and set design, and also brought in some references from skateboard videos using fish eye lens’.

"With this video I wanted to show what Finn is about by including in the smaller details that relate to him, such as the posters in his bedroom all being music and film influences handpicked by Finn. I wanted to play on his lyrics and bring out the different characters of Finn in this video to make it fun and youthful.

"There was a big emphasis on style and colour and, of course, I had to play on the peach theme by making a peach room for the chorus, and also in the details such as peach bedsheets, coloured boxers and eating a peach at the very end."

PRO Credits

Credits

DirectorRosie Matheson
ProducerTia Varnnard
Production CompanyUntold Studios
Executive ProducerFreddie Barrass
1st ADOlly Ginelli
Director of PhotographyGeorge Harper
Focus PullerPiero Troffi
GafferVincenzo Marranghino
Art DirectorJade Adeyemi
Art DirectorLottie Toon
WardrobeFlo Jones
HairPaul Donovan
EditorOllie Paxton
ColouristYoomin Lee
CommissionerMarco Grey
LabelPolydor Records
Other creditsProd design assist: Tyries Holder, Charlotte Davies

Promonews - 22nd Dec 2020

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