Olivia Rose directs a celestial, otherworldly promo for Lancey Foux. 

Known for reinterpreting masculinity through a female gaze in both her photography and video projects, Rose's concept exists in a parallel space and time, evidenced by surreal imagery - a fish covered in luminescent butterflies, as an example - and a soft, introspective performance, leaning into a certain vulnerability that shapes the entire narrative. 

It's a wonderful, unexpected vision, and one of the most unique promos of the year, arriving just a couple of weeks before 2020 finally ends.