Declan J Donovan 'Perfectly Imperfect' by Dan French
Dan French directs a heartfelt promo exploring body image and self esteem, for rising pop artist Declan J Donovan.
Casting from a pool of actors with their own personal experiences with the subject matter, the video is an authentic representation of the growing sense of anxiety that stems from modern technology.
Shot in a stylised yet understated way, we see a string of vignettes depicting the darker side of social media - and its effect on several young adults - before the film u-turns into an empowering display of positivity, disregarding societal standards and confidently stepping up into their true selves.
The performances were raw because they were real.
"Telling the stories of real people, Perfectly Imperfect sheds a light on some of the negative effects of social media on people's body image and self-esteem. Mixing the worlds of music promo and documentary to create an honest representation of what it means to be 'perfectly imperfect'.
"As soon as I read the brief I knew there was a chance to create something that would hopefully touch people and make a comment on an aspect of our lives that we only recently started talking about. Social media has begun to be put into the limelight for some of its negative effects on mental health, and it's likely something all of us have experienced whether we are aware of it or not.
"It was an incredible experience to hear all the stories from the people that applied to the casting call and to work with this brave group who were totally willing to share their experiences with me and work to recreate some of these moments on screen. The performances were raw because they were real, and I'll remember those moments on set for a long time to come."
|Executive Producer||Pilar Muro|
|Production Manager||Kira Fitzpatrick|
|1st AD||Afzal Robbani|
|Director of Photography||Benjamin Cotgrove|
|Focus Puller||Anil Duru|
|2nd AC||Anastasiya Cherkasyuk|
|Art Director||Lyndon Ogbourne|
|Grading company||Big Buoy|
|Post Producer||Nick Foote|
|Other credits||Spark: Isobel Jones Art Director Assistant: Brie Ahmed Runners: Lauren Gwynn, Esteban Gamba Cast: Amber Pugh, Caprice-Kwai, Cee Cee Ezema, Harry Jenkins, Katy Anna, Pelumi B, Rahsaan Sagursingha|
Nyge makes the surprising journey from London estate to swish polo grounds in this team-up with Rushy. And he makes some big cash withdrawals on the way, in Dan French's video for ATM.
Dan French creates a space-centric video for Yola Recoba's cover of the Chris Izaak classic Wicked Game.
Dan French has directed an impressive one shot video for Only Girl - that's Ellen Murphy, a young artist emerging from the DIY music scene of South East London.
Harvey Pearson addresses a tough subject in a hugely affecting way for young indie-soul singer Puma Blue.
The Hue-List, launched by top DoP and diversity activist Joel Honeywell late last year, has …
A year on from the last live BUG show before lockdown - the BUG Supergrass special at the BFI …
Agile Films have announced the official signing of director Nwaka Okparaeke to their music video …
Carrie Sutton has teamed up with You Are Here to represent the company’s directors for music …
Academy Films have announced the official signing of Ethan + Tom to their directing roster for …
COMPULSORY have announced that writer/director Mitch Kalisa has joined the director's roster, …