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Premium Leisure 'Ready For Forever' by Lawrence Pumfrey

Rob Ulitski - 27th Nov 2020

A goofy hippy - played by Premium Leisure's Chris Barker - sets out on a bizarre adventure, in Lawrence Pumfrey's charmingly surreal video for Ready For Forever. 

Traversing a strange, autumnal sort of desert - actually extremely soggy chalk pits in Cambridgeshire - this loveable character sets up a shrine and uses some very questionable voodoo to summon three bizarre dancers... and it only gets weirder from there. 

Radiating a charming and offbeat vibe, the concept doesn't take itself too seriously, instead revelling in the bizarre nature of life and all of its wonders. 

LAWRENCE PUMFREY: 

We battled Baltic winds, chalk sludge, and torrential rain to make the vision a reality.

"This is a close-to-zero-budget collaboration between myself and choreographer/co-producer Katya Bourvis - made on a wing and a prayer with a lot of love! 

"Both Katya and I spent way too long looking for fake petals on eBay, assembling shrines, and assessing the relative merits of different pairs of cheap white tights.

"We couldn't have done it without the untiring efforts of DOP and editor Rob Key, Chris of Premium Leisure, and the three dancers - who battled Baltic winds, chalk sludge, and torrential rain to make the vision a reality." 

Rob Ulitski - 27th Nov 2020

Tags

  • New Director
  • Narrative
  • Surreal
  • Alternative
  • Indie
  • Goofy

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Credits

Production/Creative

Director
Lawrence Pumfrey
Producer
Lawrence Pumfrey
Producer
Katya Bourvis

Camera

Director of Photography
Rob Key
Focus Puller
James Lee-Warner

Art

Art Director
Lawrence Pumfrey
Art Director
Katya Bourvis

Wardrobe

Wardrobe
Lawrence Pumfrey
Wardrobe
Katya Bourvis
Hair & Make-up
Katya Bourvis

Choreography

Choreographer
Katya Bourvis

Editorial

Editor
Rob Key

Grading

Colourist
Rob Key

Commission

Label
Plum Cuts

Rob Ulitski - 27th Nov 2020

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