Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Nafe Smallz x M Huncho 'Flooded' by KC Locke

Rob Ulitski - 18th Nov 2020

KC Locke directs Nafe Smallz and M Huncho under the sea, rather than underwater, in the promo for Flooded.

The artists perform in an abundant, minimalist space beneath a huge body of water - achieved through a ceiling of cutting-edge LED screens. 

Boasting great art direction by Jenny O'Sullivan, and a series of dizzying camera moves from DoP Stefan Yap, it is another chapter in KC Locke's action-packed videography.

KC Locke: 

"Directing the Mixtape launch video from M Huncho & Nafe Smallz I wanted to create a piece of visual art that represented the artists transcending to an upper echelon status, exploring imagination and excellence, where they both are within a dream-like world beyond earth - as if on mount Olympus looking down on the world below.

"Their EPs theme was cryogenic suspension so I wanted to envision what people dream of while in cryo sleep, linking into the track-list on the mixtape - Art Director Jenny O’Sullivan spent hours hand sculpting items which are present within the video as pieces of art.

"I wanted to step away from the typical rap music video and creating a visual statement to resonate beyond usual conventions while still feeling raw and powerful with both front and centre.
I wanted to use different technology and large digital LED screens to bring something new and different to the UK Rap video scene."

Featured sponsors

Rob Ulitski - 18th Nov 2020

Tags

  • Surreal
  • Rap
  • Innovative
  • LED
  • Water
  • Performance

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
KC Locke
Producer
Lewis Nicholson
Production Company
Swords & Eagles
Executive Producer
Marisa Garner
Production Manager
Ella Taylor Palfrey
1st AD
Ben Eve

Camera

Director of Photography
Stefan Yap
Focus Puller
Danny Usman
2nd AC
Ben Erkersall

Lighting/Grip

Gaffer
Nick Platt

Art

Art Director
Jenny O'Sullivan

Wardrobe

Stylist (Artist)
Ruby Diamond
Stylist (Artist)
Nayaaab Tania
Hair
Michelle Clarke
Make-up
Immaan Malik

Editorial

Editor
Jamil Shaukat
Editing company
Swords & Eagles

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Agent

Director's Representation

Other credits

Covid Supervisor

Kenneth Locke

Rob Ulitski - 18th Nov 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video