BWTV creates a loved-up, user-generated visualiser for Baby Queen’s latest release Online Dating. 

Enlisting the help of her ever-expanding fanbase on Instagram, the promo exists in an unusual space between the "lockdown video" and a visualiser - which has become a phenomenon and sprawling genre of its own in the last year or two - managing to take the best of both formats and create something hybrid and unique. 

Pastel colour palettes and bouncy animation channel a safer, more inclusive vibe, whilst Baby Queen's engaging performance shows viewers a raw, vulnerable side to the artist. 

"We wanted to create an online dating safe-space for the fast growing Baby Kingdom fans," explain BWTV's Liam and Ryan. "We hosted an insta live AMA and invited fans on socials to share dating profiles, stories and chat up lines! Then we put all that love and data into the BWTV magimachine and this is what popped out!"