Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Kai 'Fade Away' by Allie Avital

Promonews - 9th Nov 2020

Allie Avital's second video for Kia is an otherworldly experience, where the singer-songwriter observes the city from her apartment, and begins an extraordinary transformation when she sees a single fish pressed against her window.

Avital collaborated with DoP Sonja Tsypin - her sister - who shot developed the dreamlike quality of the piece through a dramatic and sensual visual style, while she directed remotely.

Inspired by events in the world from climate change to the impact of Covid, Avital perceives the world as a sort of fish tank, and the planet heaing itself without humanity - hence Kia's rebirth into a marine-friendly form...

ALLIE AVITAL:

It was such a luxury to do a second video with an openminded artist such as Kai.

“This video was inspired by all the stories of animals emerging during the pandemic - dolphins in canals and goats in the streets, etc - nature healing itself as humanity lays low.

"Directed remotely from New York and shot in LA by my sister Sonja, it was such a luxury to do a second video with an openminded artist such as Kai. And then working with the brilliant animator Erik Ferguson again to design the creatures made for a beautiful collaboration across many time zones in the heart of quarantine. “

Featured sponsors

Promonews - 9th Nov 2020

Tags

  • Animation
  • Director's notes
  • VFX
  • Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Allie Avital
Producer
Jeff Kopchia
Production Company
Executive Producer
Elizabeth Doonan

Camera

Director of Photography
Sonja Tsypin

Art

Production designer
Olga Nesvetaylov

Wardrobe

Stylist
Jasmine Benjamin
Hair
Preston Wada
Make-up
Brooke Hill

Choreography

Choreographer
Teresa Toogie Barcelo

Editorial

Editor
Lindsey Naldowski

Grading

Colourist
Kaitlyn Battistelli
Colour grade company

Promonews - 9th Nov 2020

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video