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Ray BLK 'Lovesick' by Labi Odebunmi

Rob Ulitski - 4th Nov 2020

Revenge is on the cards in Labi Odebunmi's enigmatic promo for Ray BLK. 

Celebrating a sense of growth and empowerment following a breakup, the dynamic visuals feature BLK's mesmerising performance across several distinct setups. 

The styling and cinematography are suitably slick, and the ominous location adds a hidden layer of mystery to the concept. 

LABI ODEBUNMI: 

Ray’s an amazing performer and really brought the mood to life.

"The track’s like a revenge love song so I wanted to exhibit the savage aura revenge can turn one into, via the scenes/setups I created along with Ray’s performance style. When you’re experiencing such feelings, you don’t care. You just express how you feel, you do as you please - you defy and disregard the “rules” or “expected”.

"I wanted to open the door of confidence and bravado mixed with suspenseful sexiness in different forms. Ray’s an amazing performer and really brought the mood to life."

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Rob Ulitski - 4th Nov 2020

Tags

  • Director's notes
  • Performance
  • Contemporary R&B
  • R&B
  • Revenge

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Credits

Production/Creative

Director
Labi Odebunmi
Producer
Melissa Massey
Production Company
Wow Filmworks
Executive Producer
Wow Filmworks
Production Manager
Talor Hanson
1st AD
Jack Fontaine

Camera

Director of Photography
Tom O'Keefe
Focus Puller
Daniel Deighton
2nd AC
Tekko Osman

Lighting/Grip

Gaffer
Lee Brinkley

Art

Art Director
Lottie Highfield

Casting

Lead actor
Stephanie Allen

Editorial

Editor
Labi Odebunmi

Grading

Colourist
Conor Coolbear
Grading company
Electirc Theatre Collective

VFX

VFX
Simon Dewey
Post Producer
Oscar Wendt

Commission

Commissioner
Laura Clayton
Label
Universal Music Group

Other credits

Model

Rashida

Model

Lauren

Steadi-Cam

Beau Pritchard James

2nd AD

Eve Perry

Gaffer

Rob Gifford

Colour Producer

Oscar Wendt

Art Assist

Katherine Doherty

Assistant MUA

Ranti Adeyemi

Stylist Assistant

Rebecca Goldsworthy

Stylist Assistant

Jo Greasley

Runner

Kemal Eyi

Runner

Janette Perme

Rob Ulitski - 4th Nov 2020

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