Rob Ulitski - 4th Nov 2020

Revenge is on the cards in Labi Odebunmi's enigmatic promo for Ray BLK. 

Celebrating a sense of growth and empowerment following a breakup, the dynamic visuals feature BLK's mesmerising performance across several distinct setups. 

The styling and cinematography are suitably slick, and the ominous location adds a hidden layer of mystery to the concept. 


Ray’s an amazing performer and really brought the mood to life.

"The track’s like a revenge love song so I wanted to exhibit the savage aura revenge can turn one into, via the scenes/setups I created along with Ray’s performance style. When you’re experiencing such feelings, you don’t care. You just express how you feel, you do as you please - you defy and disregard the “rules” or “expected”.

"I wanted to open the door of confidence and bravado mixed with suspenseful sexiness in different forms. Ray’s an amazing performer and really brought the mood to life."


DirectorLabi Odebunmi
ProducerMelissa Massey
Production CompanyWow Filmworks
Executive ProducerWow Filmworks
Production ManagerTalor Hanson
1st ADJack Fontaine
Director of PhotographyTom O'Keefe
Focus PullerDaniel Deighton
2nd ACTekko Osman
GafferLee Brinkley
Art DirectorLottie Highfield
WardrobeNatalie Mickey
Make-upEsther Twenefour
EditorLabi Odebunmi
ColouristConor Coolbear
Grading companyElectirc Theatre Collective
Post ProducerOscar Wendt
VFXSimon Dewey
Lead actorStephanie Allen
CommissionerLaura Clayton
LabelUniversal Music Group
Other creditsModel: Rashida Model: Lauren Steadi-Cam: Beau Pritchard James 2nd AD: Eve Perry Gaffer: Rob Gifford Colour Producer: Oscar Wendt Art Assist: Katherine Doherty Assistant MUA: Ranti Adeyemi Stylist Assistant: Rebecca Goldsworthy Stylist Assistant: Jo Greasley Runner: Kemal Eyi Runner: Janette Perme

Rob Ulitski - 4th Nov 2020

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