Little Mix 'Sweet Melody' by KC Locke
Little Mix break out their explosive choreography skills, in KC Locke's breathless promo for Sweet Melody.
Utilising a trademark mix of motion control, drones and steadicam, the fiesty visual is action-packed from the off, as the girls perform in an abandoned warehouse styled in futuristic monochrome outfits.
DoP - and frequent collaborator - Stefan Yap leans into the frenetic energy, adding corruscating spotlights and flame-lit backdrops to the mix, resulting in a no-holds-barred reminder of why Little Mix are one of the world's most successful girl groups.
"It was a great experience teaming up with Little Mix for this dance choreography visual," says KC Locke. "I wanted to switch up the usual pop video aesthetics to bring a more dark, beauty feel and really show the girls' amazing dance and performance skills.
"We did this by experimenting with longer, more considered solo choreography, combined with big chorus group dance scenes. This video was shot using my trademark bold style in which I utilised techno cranes, steadicam, motion control, FPV drones and hand held."
|Executive Producer||Marisa Garner|
|Executive Producer||Amalia Rosen-Rawlings|
|Production Company||Swords & Eagles|
|Production Manager||Ella Taylor Palfrey|
|Production designer||Jenny O’sullivan|
|1st AD||Luke Goodrich|
|2nd AD||Charlie Killick|
|Director of Photography||Stefan Yap|
|1st AC||Chris Steel|
|2nd AC||Rushil Choudhary|
|Make-up (Artist)||Heidi North|
|Grading company||The Mill|
|Director's Representation||Marisa Garner Associates|
|Other credits||Grip: Mathew Newton Ronin Tech: Bernin Isaac Techno Crane: Becca Day Techno Crane: Dennis Fraser Moco: G6 Moco Steadicam: Steadi Seb DIT: Jamil Shaukat Drone Operator: Alex Rees / Mighty Sky Film Hair Assistant: Christopher Southern Styling: Zack Tate Styling: Jamie McFarland Post House: Swords & Eagles Beauty Cleanup: Creep Post Production Camera: Pro Motion Lighting: Drop City Commissioner: Kat Cattaneo Label : RCA / Sony Music|
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