Rob Ulitski - 3rd Nov 2020

Will Hooper presents a quickfire tapestry of chaotic performance setups, in his promo for Awa's Feelings. 

Intercutting a mix of contemporary and lo-fi aesthetics, the video charges forward with a sense of no-nonsense, unabashed energy.

The performances from both Awa and Scofield are top-notch, and DoPs Jaime Ackroyd and Stefan Yap (who shared shooting responsibilities across the two-day shoot) create a strikingly vibrant world which fits together seamlessly. 

"The symbols of the Wizard of Oz-style floating house, the storm, the roses and the planet Venus cut against Awa’s performance, representing the chaotic energy that is synonymous with love," explains Will Hooper -  who i nominated for Best New Director at this week's UKMVAs. 

"Feelings of uncertainty and turbulence sparring with desire and ecstasy - it’s that tumble dryer of emotions that makes up the fabric of this video."

PRO Credits


DirectorWill Hooper
ProducerEleri Evans
Production CompanyBlink
Executive ProducerLaura Northover
Production ManagerHarry Hardwick
1st ADTy Hack
1st ADTom Kelly
Director of PhotographyJaime Ackroyd
Director of PhotographyStefan Yap
Focus PullerMichael Hannides
Focus PullerChris Hayden
2nd ACAsia Rose Kilgallon
2nd ACAsia Rose Kilgallon / Kiloran Mclaren
GafferRyan Monteith
GafferWill Pope
Art DirectorBon Walsh
Art DirectorStefania Lucchesi
WardrobeJustin Hamilton
HairMarvin Francis
Make-upLiz Martins
EditorCharlie Von Rotberg
Editing companyHomespun
ColouristMyles Bevan
Grading companyTime Based Arts
VFXLucas Hrubizna
Lead actorIndia Hope
Lead actorJahmarley Bachelor
CommissionerElena Argiros
LabelSony Music Entertainment
Other creditsShoot Day 1 Production Assistant: Max McLachlan Covid Supervisor: Eolande Diaz 2nd AD: Mike Moore Runner: Abdul Casal, Miles Lacey Camera Trainee: Esther Edusi Grip: Llewellyn Harrison DIT: Mark Kozlowski Electrician: Charlie Doe, Josh Crisp Desk Op: Frankie Shields Rigger: Erion Pemaj Art Department Assistant: Flo Dickens, Eddie Amos Art Department Trainee: Destine Paige Model Maker: Emma Hodgson BTS: Will Beach Paramedic: Mark Young Shoot Day 2 Covid Supervisor: Sam Mines 2nd AD: Giulia Balsamo Runner: Josh Hooper, Max Mclachlan DIT: Elliot Chyi Electrician: Tom Parkinson Electrician: Jon Prentice Electrician Trainee: Leyt Trainee Art Department Assistant: Georgia Curell, Tom Quinton Edit Producer: Kirsty Oldfield Grade Producer: Sean Ewins Special Thanks To: One Stop Films, SHL, Blitz Rigging, Protape, Get Set Hire, Sands Catering, Sweetness Catering

Rob Ulitski - 3rd Nov 2020

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