Griff & Honne '1,000,000 X Better' by Jordan Rossi
Jordan Rossi directs a vibrant performance video for Griff & electronic duo Honne, as part of a project on emerging talent by Vero and Hunger Magazine.
Inspired by the amalgamation of art and technology in the digital era, the promo is an energetic ride through glitchy textures and otherworldly projections. While Griff's performance is understated yet endearing, and Honne's cameos are cleverly intertwined into the art direction, via lilting loops on TV screens.
"This video was a love letter to the digital era taking us down the rabbit hole of cyber space," says Rossi. "It was always meant to be a slightly surreal acid trip but in a very confined computer context. I described it initially as Dali meets The Matrix with a glitchy style.
"The video was created as part of a special collaboration between Vero and Hunger Magazine as a focus on emerging British music talent. It was great to have Griff part of this with her strong visual style and laser-focused vision."
|Production Company||The Graft|
|Director of Photography||Thomas English|
|Focus Puller||Chris Steel|
|2nd AC||Sam Smith|
|Art Director||Amelia Tavenner|
|Editing company||Final Cut London|
|Grading company||Black Kite Studios|
|Director's Representation||Carrie Sutton|
|Other credits||Projectionist: Ben Vaughn|
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