KC Locke directs a charismatic, gritty performance video for Tom Grennan's Amen. 

Shot across Manchester and the North West, the promo challenges society's view on masculinity and mental health, through a handful of conceptual setups. 

It's in contrast to some of the more glitzy visuals he is known for - though his action-packed style is evident in several scenes - resulting in a poignant and exciting concept, that proves his versatility as a director in the music video space.

KC LOCKE: 

"It was great working with Tom on the Amen project, and exploring how people overcome personal demons and difficult times whilst challenging masculinity, emotion and mental health. It was a pleasure making this film with Tom and his team."