Ghetts ft Skepta 'IC3' by RUFFMERCY x Hector Dockrill
Hector Dockrill and RUFFMERCY present a haunting visual for Ghetts' IC3, featuring Skepta.
Dividing the workload on the enigmatic promo, Dockrill directed the live action footage, with RUFFMERCY creating and directing the overlaid animation. The resulting video is an exceptional piece of work, dark and minacious with an otherworldy, gritty aesthetic. The strobing textures and hyperactive scribble-style animation add a surreal vibe to the promo, and the frenetic camerawork builds upon this style.
It's also a suitably strong addition to the current visual campaign around Ghetts' new releases in which RUFFMERCY has played a crucial role - including directing the video for Mozambique, nominated for the Best Animation award at this year's UKMVAs.
|Production Company||My Accomplice|
|Executive Producer||Jamie Clark|
|Production Company||Pulse Films|
|Executive Producer||Rik Green|
|Executive Producer||Erin Sayder|
|Production Manager||Pru Ainslie|
|1st AD||Ty Hack|
|Director of Photography||Joel Honeywell|
|Art Director||Liz El Kadhi|
|Editing company||The Assembly Rooms|
|Grading company||Electric Theatre Collective|
|Post production company||Electric Theatre Collective|
|Post Producer||Oliver Whitworth|
|Commissioner||Nathan James Tettey|
|Other credits||Goldeneyes: Patch Keyes Studio Direction: Nathan James Tettey Edit Producer: Dan Breheny PAs: JO THOMPSON, ALICE HAYES 2ND AD: ROSIE OWEN 3RD AD: MILES LACEY COVID SUPERVISOR: ALICE HAYES RUNNERS: JENS NIELSEN, TARA SADEGHI FOCUS PULLER: HOPI DEMATTIO CAMERA TRAINEE: PHILIP HONEYWELL CLAPPER LOADER: KAIRO JONES KEY GRIP: VIS SOPJANI ADDITIONAL GRIP: ADAM KELLEHER TRAINEE GRIP: WAYNE JOSEPH PRODUCTION ASSISTANT: WYNDHAM HARRIS STYLIST ASSISTANT: JUSTYNA KIT CASTING DIRECTOR: OLA CHRISTIAN CASTING AGENCY: LEVILE|
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