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Phfat 'Whatever You Like' by Paul Ward

Rob Ulitski - 19th Oct 2020

South African director Paul Ward directs an intimate portrayal of chaotic love, in the hypnotic video for Phfat's Whatever You Like. 

Unfolding as a vivid fever dream, exposing a hidden tapestry of lust and yearning, the promo is heavily influenced by candid portraiture, with documentary-style vignettes that reflect Ward's photographic work. 

The colour palettes and abstract narrative elements pay homage to Wong Kar Wai, whilst the concept overall is a dizzying showreel of our most intimate moments, and the emotions that make us human. 

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Rob Ulitski - 19th Oct 2020

Tags

  • Surreal
  • Hip Hop
  • Rap
  • Wong Kar Wai
  • Abstract
  • Portraiture
  • photography

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Credits

Production/Creative

Director
Paul Ward
Producer
Hana Jayne Sho
Production Company
Production Company
Giant Films

Camera

Director of Photography
Deon Van Zyl

Editorial

Editor
Xander Van Der
Editing company
StrangeLove

Grading

Colourist
Nic Apostoli
Colour grade company
StrangeLove

VFX

Post production company
StrangeLove

Rob Ulitski - 19th Oct 2020

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