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Roberto 'Dorrigo' by J. Logan Alexander

Rob Ulitski - 13th Aug 2020

Roberto goes toe-to-toe with technology in J. Logan Alexander's enjoyably goofy video for the LA-based songwriter's Dorrigo.

In order to win the heart of his favourite girl, Roberto is prepared to get in the boxing ring with his biggest nemesis - "The Future", in the guise of a giant mobile phone, who is sucking up her and her friends' love and attention. But can our hero get the better of this all-powerful enemy?

The quirkiness of this charming concept is translated to screen through offbeat angles and moments of awkwardness in the edit, more akin to an indie film than a traditional music video. DoP Joaquim Pujol creates a busy composition in each scene, using all the space available to elevate the mood and edge the narrative forwards.

Rob Ulitski - 13th Aug 2020

Tags

  • Comedy
  • Narrative
  • R&B
  • Soul
  • Indie Rock
  • Boxing
  • fight scene
  • offbeat

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Credits

Production/Creative

Director
J. Logan Alexander
Producer
J. Logan Alexander
Producer
Yves Beneche
Producer
Elissa Nechamkin
Producer
Menu'ette Silver
Executive Producer
Rory Felton
Production Manager
Ryan Metzler

Camera

Director of Photography
Joaquim Pujol
Focus Puller
Nick Conte

Lighting/Grip

Gaffer
Caleb Knowles

Art

Art Director
Kevin Sisco

Editorial

Editor
J. Logan Alexander

Grading

Colourist
Joaquim Pujol

Commission

Label
Feltone Music

Other credits

Cast

Roberto Ortiz, Simran Jehani, Tyrin Niles, Geoff Bywater, Brennan Pierson, Sean Quay, Krissy Saleh

Rob Ulitski - 13th Aug 2020

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