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Joel Corry ft. MNEK 'Head & Heart' by Elliot Simpson

Rob Ulitski - 28th July 2020

Elliot Simpson devises an entertaining split-screen narrative for Joel Corry's Head & Heart, featuring MNEK, as he explores the importance of having a positive outlook on life. 

In both halves of the screen a young man goes about the same daily routine - but one side of the screen he is incredibly miserable, and unsuccessful. In the other, he's happy, popular and a big success. And while the 'head' side of frame is desaturated, awkward and hopeless, the 'heart' side is rosy, optimistic and fun.

DoP Stefan Yap matches the two concepts in terms of framing and camera movement, with alternate lighting setups and styling used to contrast the mood and tone. Meanwhile, performers Joel Corry and MNEK also occupy the split screen too. 

Ultimately the two versions of the young man - actually played by twins Luke and Solomon Adlam - meet at the climax of the video. In the end, there is only one of them, with a more balanced worldview and attitude...

Rob Ulitski - 28th July 2020

Tags

  • Dance
  • House

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Credits

Production/Creative

Director
Elliot Simpson
Producer
Ben Pengilly
Production Company
Park Village

Camera

Director of Photography
Stefan Yap
Focus Puller
Chris Steel
2nd AC
Devan Clarke-Sheward

Lighting/Grip

Gaffer
Lee Brinkley

Art

Art Director
Fin Sullivan

Wardrobe

Wardrobe
Olliver Sharp
Wardrobe
PC Williams
Wardrobe
Maria Bracher
Make-up
Imogen Hawkey Smith

Casting

Lead actor
Luke Adlam, Solomon Adlam
Lead actor
Solomon Adlam

Editorial

Editor
Elliot Simpson

Grading

Colourist
Alex Gregory
Colour grade company
The Mill

Commission

Commissioner
Label
Atlantic Records

Rob Ulitski - 28th July 2020

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