DC 'Tears Sweat & Blood' by Dir. Lx
Following the visual for Neighbourhood earlier this year, DC collaborates with Dir. Lx once again to create the hugely stylish video for the reflective Tears, Sweat & Blood.
Exploring the hustle and grind it takes to get to where you want to be in life, the mixed-media concept combines striking set-ups, plus both motion and still images, to build upon the introspective themes in the track.
Production designer Jade Mortimer introduces a punch of colourful art direction to the concept, focusing on umbrellas as a shield from the elements, and shattered glass to represent the dichotomy between danger and creativity.
DoP Sam Meyer uses vibrant coloured lighting and offbeat angles to extend this sense of style to the cinematography, elevating the aesthetic whilst honing in on the main focus of the video: "Only the paranoid survive".
|Production Company||Greatcoat Films|
|Executive Producer||Kareem Adeshina|
|Production Assistant||Joanna Thompson|
|1st AD||Steven Enirainyetan|
|3rd AD||Denis Norty|
|Director of Photography||Sam Meyer|
|Focus Puller||Marcus Albertsen|
|Clapper Loader||Jomar O’Meally|
|Jib Operator||Mike Drury|
|Jib Assistant||Ben Reason|
|Production designer||Jade Mortimer|
|Asst Production Designer||Tom Challis|
|Grooming||Bianca Simone Simons|
|Grading company||Creep Post|
|Other credits||Thanks: Adam Parker @ Shoot Blue|
In his second video for Smokepurpp, director Lx immerses the rapper in a trippy, VFX-heavy world of glistening silver and high runway speeds.
Dir. Lx channels an ob-doc feel with his latest video for DC, utilizing a lo-fi, multi-format approach to bring out some authentic vignettes and performances from the rapper.
Odunsi teams up with Raye for the splendid Tipsy, and Dir Lx gets the sparks flying between the artists in video, which delivers a stylish 1970s vibe.
Dir. Lx brings us a cinematic visual for Birmingham-based Rapper Mist, in honour of the anniversary of his parents' death.
A new online platform has launched called Scouty, offering a new way to discover and book film and …
Having worked with some of the most exciting new artists, including Berwyn, Arlo Parks, Fred …
Agile Films have announced the signing of Dumas Haddad to their directors roster for music videos …
Wendy Morgan, director of award-winning music videos for the likes of Alicia Keys and Janelle …
Homespun's popular music video editor Charlie Von Rotberg has been promoted to the commercial …
Pulse Films has announced that Jocelyn Anquetil, director of acclaimed music videos for King …