Promonews - 20th July 2020

Riffing off the home movie footage that Kali Claire shot during lockdown, directing duo B2 incorporate that footage on the old TVs that feature in their slick performance video for Kali's Seen Me Like This.  


"When we first heard the track we instantly fell in love with it. The track talks about Kali showing a certain side of her to certain people so we wanted to use the visuals to show this.

The box set up was used to make it seem like she’s trapped within herself not allowing anyone to see the real her, but letting it out gradually - which is why we used the TV set up. The TVs show that yes Kali is there in person but the real Kali is trying to break through. We used the projections to show that she puts on top of herself to mask her true identity.

"In the edit we tried to show Kali starting very small and having bigger movement throughout the track, showing that she is going through the transition of girl to woman and I think we portrayed it perfectly."

PRO Credits


ProducerDijian Eccles
Production CompanyDmnd Clr
Creative DirectorAndré Reid
Executive ProducerDijian Eccles
Production ManagerMicheal Newton
1st ADJess Horne
Director of PhotographyFrancis Lane
Focus PullerEyyaz Chisty
2nd ACKristiana Zhekova
GafferJoe Nkadi
WardrobeKiera Liberati
HairShea Styles
Make-upSimmi Virdee
EditorChris Walker
ColouristAlexandre Nerzic
Post production companyTag Collective Art
VFXJakob Thorhallsson
LabelApple Music

Promonews - 20th July 2020

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