Rob Ulitski - 10th July 2020

Thomas James drops the self-destructive new video for Mellah's Habit. 

Shot entirely during lockdown, the visual features many versions of the artist, who discover increasingly disturbing ways to hurt himself/themselves. 

From lemon juice in the eye to glass bottles smashed across the head, Mellah's clones just can't seem to break the habit - and all take huge pleasure in the pain. 

DoP Ruben Wooden Dechamps uses off-kilter framing and excruciating close-ups to match the perplexing and uncomfortable concept, and the use of sci-fi-esque lighting in the bridge adds to the offbeat vibe. 

PRO Credits


DirectorThomas James
ProducerVanessa Mc Donnell
Production CompanyOB Management
Executive ProducerSam Holmes
Director of PhotographyRuben Wooden Dechamps
EditorSara Faulkner
ColouristJax Harney
Post ProducerRebecca Townsend
Director's RepresentationOB Management
CommissionerKat Catteneo
LabelSony Music
Other credits2nd Unit Camera: Morgan Sinclair Flame Artist: Dean Wyles

Rob Ulitski - 10th July 2020

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