Rob Ulitski - 16th June 2020

As we know, no Glastonbury this year. No festivals at all. It hardly seems possible. But this could be the closest you get to a transcendent experience in a field: Joe Wilson's video for Just Hold On, the latest collaboration between Sub Focus and Wilkinson, takes us into the private rave of two friends, at golden hour. 

Set in countryside peppered with rocky structures and lush scenery, the two girls drink, dance and smoke the evening away as the sun sets. Or possibly rises. The video evokes carefree snapshots of youth and friendship, beautifully visualised by Ed Hubert's loose and experimental cinematography.

Things start in fairly straightforward narrative form, but then the imagery begins to reflect the girls' state of trippy bliss. Film frames blur, and then double-expose: grainy textures are laid upon frenzied close-ups, building into a glitchy kaleidoscope of memories, dissipating as quickly as they formed. Just like you're having the time of your life in the Green Fields this midsummer...

PRO Credits


DirectorJoe Wilson
ProducerErsan Beskardes
Production CompanyBullion Productions
Production ManagerRachel Bashford
1st ADDanny Rumbelow
Director of PhotographyEd Hubert
Movement DirectorSimon Donnellon
WardrobeDuke's Cupboard
WardrobeRobert Newman 
EditorJoe Wilson
EditorFillippo Miro
ColouristMyles Bevan 
Grading companyTime Based Arts
Director's RepresentationOB Management
CommissionerJohn Moule
LabelVirgin EMI
Film LaboratoryCinelab Film and Digital
Other creditsCasting: Jinjo Casting 16mm Re-filming: James Holcombe Runner/Driver: Jay Notley Cast: Frankie & Sian

Rob Ulitski - 16th June 2020

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