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Sub Focus & Wilkinson 'Just Hold On' by Joe Wilson

Rob Ulitski - 16th June 2020

As we know, no Glastonbury this year. No festivals at all. It hardly seems possible. But this could be the closest you get to a transcendent experience in a field: Joe Wilson's video for Just Hold On, the latest collaboration between Sub Focus and Wilkinson, takes us into the private rave of two friends, at golden hour. 

Set in countryside peppered with rocky structures and lush scenery, the two girls drink, dance and smoke the evening away as the sun sets. Or possibly rises. The video evokes carefree snapshots of youth and friendship, beautifully visualised by Ed Hubert's loose and experimental cinematography.

Things start in fairly straightforward narrative form, but then the imagery begins to reflect the girls' state of trippy bliss. Film frames blur, and then double-expose: grainy textures are laid upon frenzied close-ups, building into a glitchy kaleidoscope of memories, dissipating as quickly as they formed. Just like you're having the time of your life in the Green Fields this midsummer...

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Rob Ulitski - 16th June 2020

Tags

  • Dance
  • Narrative
  • Dance
  • Electronic
  • Glitch

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Credits

Production/Creative

Director
Joe Wilson
Producer
Ersan Beskardes
Production Company
Production Manager
Rachel Bashford
1st AD
Danny Rumbelow

Camera

Director of Photography
Ed Hubert
Film Lab

Wardrobe

Wardrobe
Duke's Cupboard
Wardrobe
Robert Newman 

Choreography

Movement Director
Simon Donnellon

Editorial

Editor
Joe Wilson
Editor
Fillippo Miro

Grading

Colourist
Myles Bevan
Colour grade company
Time Based Arts

Agent

Director's Representation
OB Management

Commission

Commissioner
John Moule
Label
Virgin EMI

Other credits

Casting

Jinjo Casting

16mm Re-filming

James Holcombe

Runner/Driver

Jay Notley

Cast

Frankie & Sian

Rob Ulitski - 16th June 2020

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